When you decide to purchase your sign there are a few things to consider. Your sign will represent your business. No matter what type of sign you purchase, it will be the first impression the public will have of your company.

SIZE AND VISIBILITY: How big does your sign need to be to be visible from the street? From across the parking lot? From the other side of a store or mall? In the case of sign production, size does matter. When deciding on a sign, you should consider whether the size of the sign will meet your objectives. Below is a letter readability chart that will assist you in deciding the size of your sign.

STYLE AND LAYOUT: How your sign looks is also important. A sign must first be able to catch a viewer's eye so that he or she will want to read the sign's contents. The number of colors a sign has, the way type and graphics are laid out, and even the typestyle used is important. Below is a color chart that will help you see what letter and background colors work best to attract attention. At Sign World, our team of sign professionals will help you design a sign that will draw attention, and draw business.

LONGEVITY: How long your sign needs to last is a major factor in determining the investment in your sign. We utilize the highest quality materials in producing your sign, but like everything in the world different materials have various levels of durability and cost. A sign that only needs to be visible for one month will be considerably less costly than a sign that must survive one to two years.

Character X Height, in Inches	Reading Distance, in Feet	Traffic Speed mph
0.20	10	Pedestrian
0.24	12
0.32	16
0.40	20
0.48	24
0.60	30
0.80	40
1.00	50
1.20	60
1.60	80
		Vehicular
2.00	100
2.40	120
3.20	160
4.00	200
4.80	240
6.00	300
8.00	400

LEGIBILITY: Tests have shown the following ranking of legibility. This chart displays the effectiveness of letter and background colors.

1.	BLACK	2.	BLACK	3	BLACK
4.	YELLOW	5.	WHITE	6.	ORANGE
7.	BLUE	8.	WHITE	9.	GREEN
10.	RED	11.	WHITE	12.	RED
		13.	GREEN